Social media has become an important aspect of our lives. Over 80 million users are on Instagram. The number of followers or likes on an Instagram account determines the popularity of that account. We tend to follow those influencers that are famous and have maximum likes and followers. Instagram Can cash your fame, influencers make a living from their Instagram accounts. It has also become a platform for celebrities to interact with their fans. Today we are going to have a look at some of the most followed people on Instagram and how they became so famous.

Instagram history:

Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010 exclusively on iOS. The app allows users to upload photos and videos on their profile, which can be edited with various filters, and organized with tags and location sharing.

In the beginning, Instagram was only a picture-sharing app but now it has become a global platform for businesses to promote their products, celebrities to interact with their fans, public to seek justice and to spread their voice in the world.

The old version only allowed sharing of one picture or video at a time. The new features of messaging, multiple image posting, and video posting were introduced later. By the end of April 2017; Instagram reached an average of 600 million monthly users.

How influencers become popular on Instagram:

There is no definite answer to how influencers become popular on Instagram. Some people have a natural talent for taking great photos and engaging with their followers, while others work hard to build up their following and engage with other users. 

Some popular methods for boosting your Instagram account include using relevant hashtags, interacting with other users, posting engaging content, and buying instant followers.

Most followed influencers on Instagram:

You might want to know the people who have the most followers on Instagram. Here I have listed the top names that are ruling Instagram at the moment;

Instagram’s official account (578M):

Instagram’s main account is in the top position of popularity with an immense follower count of 569 million. It posts new features, trending photos, trending videos, and celebrities. Trending celebrities get some shine by getting posted on Instagram’s official account. This account also shares the content of new talented creators to give them the attention they deserve.

Cristiano Ronaldo (516M):

It is nearly impossible to find a person who doesn’t know Cristiano Ronaldo. Being a celebrity, he manages his Instagram account very fairly. Cristiano is the second on the list with 500M followers on Instagram. He is technically the first person to pass 500M followers on Instagram. 

Ronaldo mostly posts about his game, family, and me-time things. He is the world’s best footballer and the captain of Portugal’s national football team.

Lionel Messi (391M):

Lionel Messi is the leading player of the Argentinian football team and the biggest rival of Cristiano Ronaldo. Messi has surpassed 391 million followers on Instagram beating Kylie Jenner for the third position. He usually uploads his game pictures and some family time updates.

Kylie Jenner (375M):

Kylie Jenner is a self-made billionaire who founded kylie cosmetics, kylie baby, kylie some, and much more. Her Instagram account has surpassed 375 million followers who always love and support her. She is an inspiration for youth who want to achieve something in life. 

Her Instagram posts mostly include motivational content and promotional content. Kylie Jenner is the world’s first woman to pass 375 million followers and is entitled as “world’s most-followed woman”.

Selena Gomez (364M):

Selena Gomez is all time famous singer, songwriter, and composer. Many of her songs are an inspiration for listeners. She is fifth on the list of most popular people on Instagram with a loyal 364 million followers. she engages the followers by posting about her music, hobbies, and motivational content based on her personal life experiences. 

Her content mainly focuses on mental health and mental peace. She also uses her account to promote different beauty brands.

Dwayne Johnson (353M):

Dwayne Johnson popular as “people’s champ” and “the rock” is a successful Hollywood actor and influencer. You must be his fan if you like Hollywood jungle adventure movies. He has gained 353 million followers on Instagram being sixth in the list of popular accounts on Instagram. 

He is the former WWE champion better known as people’s champ. He mostly posts about his lifestyle, bodybuilding, and workout routines. 

Top Instagram influencers in Asia:

With 80% of users being outside of the United States, it is clear that Instagram is a global platform. While there are many popular Instagram users from all over the world, there are some that stand out in specific regions. In Asia, there are a few users that have amassed a large following and are considered to be top influencers. 

The top Asian Instagram influencers are Virat Kohli (Indian cricketer with 227M followers), Lisa (lead rapper of a south Korean k-pop group; BLACKPINK with 85.3M followers), and Anne Curtis (a Filipino celebrity with 18.6M followers).


Here are some important points of the above discussion;

  • Instagram has surpassed 80 million users on monthly basis.
  • Celebrities and influencers use Instagram as a platform to interact with their fans.
  • The top six accounts on Instagram with maximum followers are Instagram official, Cristiano Ronaldo, Lionel Messi, Kylie Jenner, Selena Gomez, and Dwayne Johnson.
  • Some top Asian Instagram influencers are Virat Kohli, Lisa from BLACKPINK, and Anne Curtis.
  • Beginner influencers usually buy instant followers to boost their accounts and gain popularity. It is considered the best way to start the fame game.

Instagram started as a simple picture-sharing app and has now become a global platform of interaction between celebrities and their fans. I hope this content satisfies your curiosity about top influencers on Instagram.